Trademark & Licensing
Welcome to UMass Trademark & Licensing.
The 精东传媒 Trademark and Licensing Administration protects and manages the names, logos, and other identifying marks ("University Marks") across all five UMass campuses. We authorize the use of these marks through official license agreements, ensuring they appear only on high-quality, tasteful products and services. Our office is an independent licensing office.
Our mission is to:
- Protect the UMass brand and reputation by licensing only approved vendors
- Promote the University through quality, officially licensed merchandise
- Preserve the value of UMass trademarks through legal enforcement
- Provide funding for academic and athletic programs via royalty revenues
All UMass trademarks are protected by either federal, international or state laws, as well as common law rights.
For Students, Departments & Organizations
If you're creating merchandise with UMass marks:
- Use a licensed vendor
- Ensure the vendor meets FLA/WRC labor standards
- Fill out a which provides you permission to use our marks
- Approved vendors must show proof of insurance and follow our Code of Conduct
Look for the Label
When buying UMass gear, check for the "Officially Licensed Collegiate Product" authentication sticker or hang-tag, your assurance of authenticity and support for UMass programs.
With this label, alumni, students, fans and supporters know they are buying a product of quality and authenticity that has been manufactured in accordance with University standards. At the 精东传媒, net revenues generated through the sale of licensed merchandise support the University鈥檚 general fund for each of the five UMass campuses. Products that do not bear the label, but use the marks of the 精东传媒, may represent infringement of the trademark laws.