¾«¶«´«Ã½

Becoming Licensed

The ¾«¶«´«Ã½ Trademark and Licensing Administration oversees the licensing of all vendors creating UMass branded products both at retail and for custom-made merchandise orders using UMass Trademarks. Licensing helps ensure that the UMass brand only makes it onto quality materials and products. Please contract UMass System Associate Director of Trademark, Licensing & Marketing Kimberley Thornton to begin the Licensing Process and receive the application materials necessary to be recognized by the public and University system as a Licensed Vendor authorized to sell UMass Licensed merchandise!

Email: kthornton@umass.edu | Phone: (413) 577-8124

"Commercial use includes the manufacture of all consumer products, services, advertising, domain names, sponsorship and promotion sold, distributed or given away through marketing channel including the world wide web." Trademark & Licensing Policy #T01-025 May 02, 2001

Resources for Licensees

To order CLPA labels, visit website:

Select Product > authenticationengineâ„¢ - BrandComplyâ„¢

All campuses artsheets are located in under Brand > Browse. This is where you will find their standard, athletics, and vintage marks available in both PDF and AI files.

All internal student groups, clubs sports, and departments must fill out a royalty waiver form regardless if they need royalties waiver. Share the with your client. 

Licensed Vendors

The licensed vendor list includes reputable vendors with active license agreements with the University Trademark and Licensing Administration and are authorized to sell College licensed apparel and products.

Promotional Product Vendors

Vendor NameContact Information for Quotes
4Imprintmhill@4imprint.com 
All Sports Heroesgmcguiggin@allsportsheroes.com or rchmiel@allsportsheroes.com 
BMW Globalbobc@bwmglobal.com 
Club Colorslsummerson@clubcolors.com 
Fresh Printslicensing@freshprints.com 
Halo Branded Solutionstodd.miller@halo.com 
NEPM (New England Promotional Marketing)yfadel@nepm.com 
Razz-m-Tazzgail@razz-m-tazz.com 
Silver Screen Designivan@silverscreendesign.com 
Soundscape Merchandiseinfo@soundscapemerchandise.com 
UMass StoreSpecial.orders@umassstore.com